Visual Identity Package
Affirmations from Soul is a brand specializing in energy healing and Reiki services. I had the pleasure of assisting the owner with her rebrand, creating a visual identity that embodies the earthy and soulful essence of the brand.
Deliverables:
Color Palette Selection: Curated a palette that reflects the safe, grounding and serene nature of the brand.
Typography: Chose typefaces that are modern and convey a sense of warmth and spirituality.
Logo Suite Design: Crafted a versatile logo suite that resonates with the brand’s core values and mission.
Pattern Design: Developed a unique pattern that complements the overall brand aesthetic and can be used across various applications.
The goal was to create an identity that deeply connects with the brand's audience, capturing the essence of energy healing and the soulful journey of self-discovery. Stay tuned for the full reveal!
For the rebrand of Affirmations from Soul, my goal was to create a visual identity that truly embodied the brand's earthy, soulful, and safe feel. I began by selecting a palette that featured shades of green and brown to represent balance, spiritual growth, grounding, and comfort. These colors were chosen to evoke a sense of serenity and connection to nature, aligning perfectly with the holistic wellness services offered by the brand.
It was important to the owner to incorporate hands in the brand because hands are an important element in reiki practice. I selected a modern typeface for the word mark, complemented by a handwritten type to add a touch of authenticity and warmth. The brand mark itself features a hand reaching toward its reflection, symbolizing a deeper connection to self. This imagery highlights the transformative journey of inner healing that Affirmations from Soul promotes.
The space between the hand and its reflection signifies the flow of energy, a core concept in Reiki and energy healing practices. Encased within a circle, the design represents protection and an energetic shield, reinforcing the safe and nurturing environment that Affirmations from Soul provides. This new visual identity beautifully captures the essence of the brand, ensuring it resonates deeply with its audience and supports the brand's mission of fostering spiritual growth and inner peace.
"What [Chantel White Design] provided is more than I expected. When most people get a brand design it typically just include logo. They provided a mood board which was a first for me. I am very satisfied because it provided me a tool to go back to when I need content inspiration."
Affirmations From Soul