Visual Identity
Treat Me Vegan is a contemporary bakery specializing in 100% vegan baked goods. Located in a bustling, eco-conscious urban area, the bakery offers a wide range of products, from classic pastries to innovative desserts, all crafted without any animal products. Treat Me Vegan prides itself on using organic, locally-sourced ingredients whenever possible, catering to health-conscious individuals without compromising on taste. The bakery also provides a cozy, welcoming space for community gatherings, workshops, and live events promoting a vegan lifestyle.
The concept for Treat Me Vegan's project was to create a visual identity that felt fresh, modern, and approachable. We wanted it to communicate warmth and inclusivity, inviting people of all dietary preferences to explore its offerings. The design reflects both the innovative nature of the bakery and its commitment to sustainability and community engagement.
We opted for the color palette to be earthy and natural, evoking a sense of organic warmth and sustainability. The palette includes muted greens, cream, and is accented with a vibrant plant-inspired pink hue. This combination communicates eco-friendliness and freshness, appealing to the bakery’s environmentally aware clientele. The typography complements the welcoming and modern vibe of the bakery.
To develop the logo, we modified the decorative Joshico type and incorporated the brand mark, a cupcake, in to the word 'treat.' For the brand pattern, we designed elements that reflected the fun nature of the bakery and dessert shop.
This visual identity project for Treat Me Vegan encapsulates the essence of a contemporary vegan bakery, seamlessly blending modernity with warmth and sustainability. Through a thoughtfully crafted visual identity, the design invites customers into a world where indulgence meets conscience. By embracing eco-conscious values and fostering a sense of community, Treat Me Vegan's visual identity will resonate with its target audience, inviting them to savor not only delicious treats but also a lifestyle rooted in compassion and wellness.